Will Knack
Selected Work for Clio · 2026
From
concept
to motion.
Visual storytelling, art direction
& motion for complex products and ideas.
I help teams turn briefs, scripts & complex ideas into clear visual stories ready to go.
Will Do
Visual Design & Art Direction
Brand & campaign systems
Creative direction & production
Scalable visual workflows
Motion Design & Storytelling
Motion systems & animation
Video & product storytelling
Campaign & social content
UX & Design Systems
Design systems & prototyping
Research & implementation
Interaction motion & HAI
01 / motion design
Blue
Rewards
Bilingual motion design for BMO’s Blue Rewards launch.
Context
Explain key product journeys clearly and consistently.
My role
Storyboard, visual direction, animation, editing and bilingual adaptation.
Result
A cohesive video series built from a reusable visual system.
Storyboard / selected frames
01
02
03
04
Final output
02 / visual design & ux
Huawei
Cloud
Visual design, UX and Human AI Interaction for Huawei Cloud.
Context
Create a shared visual language for complex cloud and AI experiences.
My role
Design systems, prototyping, motion, HAI guidelines and product storytelling.
Result
A 200+ component bilingual system, reusable motion patterns and clearer cross team communication.
Storyboard / selected frames
01
02
03
04
Final output
03 / creative direction
Pipefy
Motion design and visual direction for Pipefy’s marketing ecosystem.
Context
Turn marketing briefs and product stories into clear, engaging visual content.
My role
Storyboarding, visual direction, motion design, editing and production.
Result
A consistent library of campaign, product and social videos built within Pipefy’s visual system.
Storyboard / selected frames
01
02
03
04
Final output
04 / motion design
Gershoni
Motion design for global brands across entertainment, tech and culture.
Context
Translate different brand systems into engaging motion across campaigns and platforms.
My role
Motion design, visual development, animation and production.
Result
High visibility work across brands including Netflix, Spotify, Google and EA.
Storyboard / selected frames
01
02
03
04
Final output
05 / motion design
Brand Activations
Motion design for campaigns, social promos and marketing activations.
Context
Fast paced content across sports, gaming, entertainment and branded campaigns.
My role
Storyboard, motion design, animation, editing and visual adaptation.
Result
High impact assets built for social, digital campaigns and live activations.
Storyboard / selected frames
01
02
03
04
Final output
06 / Branding
Wiser
Visual systems and motion for
Wiser’s education ecosystem.
Context
Scale educational and documentary content across multiple brands.
My role
Art direction, branding, storyboarding, motion, editing and reusable systems.
Result
1,500+ videos, 400+ hours of content, 4 years event design and 50+ motion templates along 5 brands.
Storyboard / selected frames
01
02
03
04
Final output
What collaborators say
DESIGN by FOR HUMANS
"Talented, creative, driven, and constantly growing professionally."
Luiz Iria
Art Director"Creative, detail oriented, reliable, organized, clear, and collaborative."
Zélia Silvério
Account Management"Creative storyteller, teammate, strong visual design leader."
James Hou
UX Designer"Talented, self driven, kind, strategic, and visually exceptional."
Anqi Wang
Lead UX Researcher“Thoughtful visual designer, supportive, proactive, and generous.”
Shareen Mahmud
Lead Product Designer“Boundary pushing storyteller, innovative, collaborative, inspiring.”
KAY KIM
UX Design Lead“Creative, collaborative, positive, and highly professional.”
Valdir Paparazo
Brand Marketing“Passionate, ambitious, thoughtful, and always raising standards.”
Mérie Oliveira
Editor/ Copywriter“Multidisciplinary, collaborative, proactive, and always supportive.”
Guilherme Angelucci
Marketing Designer“Versatile, fast, skilled, dependable, and highly respected.”
Rochelle Clark
Brand Strategist“Creative, detail oriented, efficient, versatile, and experienced.”
Maurivan PADILHA
Design Director“Creative, distinctive, thoughtful, and open
to collaboration.”
William Lopes
Product Manager“Creative, driven,
inspiring leader, always
eager to learn.”
Matheus Gonçalves
Product Designer“Curious, proactive, determined, collaborative, and highly skilled.”
Guilherme Chee
UX/ Product Designer
Design principles
Trust
from clarity
Clear communication builds confidence.
Connection
from craft
Thoughtful design creates human connection.
Scale
from systems
Good systems multiply possibilities.
Good Design builds trust, creates emotional
connection & scales without breaking
Selected tools
Design & prototyping
Figma
Framer
Webflow
Rive
3D & real time
C4D
Blender
Unreal
Spline
Motion & editing
After Effects
Premiere
Jitter
Cavalry
Creative workflow
Photoshop
Illustrator
AI Tools
Spline
Easy going
How I work
A collaborative, flexible process that
turns a brief or script into a clear visual
direction and production-ready story.
01
Brief
& goals
02
Script
& structure
03
Components
& storyboard
04
Visual direction
& assets
05
Motion & production
06
Feedback
& iteration
Will Knack
Storyboard · Motion · Visual Communication