Will Knack
Growth design
shipped through
Growth design
shipped through
motion & visual
motion & visual
motion
& visual
brand systems.
brand systems.
Canada based
Canada based
Remotely worldwide
Remotely worldwide
I partner with agencies and product teams worldwide, shipping motion, brand, and design systems that reach audiences in 180+ countries.
My recent work spans global music campaigns, loyalty and rewards brand work, and embedded UX and design system work for enterprise tech and cloud.
Background
Before going independent, I was Creative Director at Pipefy, where I built a 500+ component Marketing Design System. Earlier, I led design for Wiser Educação's brands & Power House event for four years running.
WILL skills
I'm Brazilian, started out in editorial at Abril in São Paulo, and have spent 20+ years moving between editorial, product, and brand work. I think the best projects start by naming the real problem first, then building the smallest system that solves it well.
I'm Brazilian, started out in editorial at Abril in São Paulo, and have spent 20+ years moving between editorial, product, and brand work. I think the best projects start by naming the real problem first, then building the smallest system that solves it well.
Real people.
Real results.
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist