Will Do

20 years turning complexity into clarity

I'm Will Knack, a visual and motion designer based in Canada. I help tech companies make complex products feel simple, human, and trustworthy.

THE JOURNEY

Do what you say. On time. No bullshit.

I started in Brazil, designing for education and media companies. Moved through SaaS and enterprise tech. Landed in AI and cloud computing.

Along the way, I've built design systems for companies scaling globally, created motion libraries used across multiple brands, and helped UX teams communicate research that actually changes decisions.

Now I work with teams who need someone who understands both the craft and the business outcome.

Where I've been

Will Knack Creative

Worldwide Creative Motion Designer

2023 to Today · Remote, based in Canada

Air Miles Rewards, BMO

Motion Designer (On-call)

2023 to Today · Remote Freelancer

Gershoni Creative

Motion Designer / Video Editor (On-call)

2021 to Today · Remote Freelancer

Huawei Technologies Canada

Visual Designer & Motion Graphics Lead

2024 to 2025 · Toronto, Canada

AdLiven (On-call)

Motion Designer

2021 to 2025 · Toronto, Canada

Proto

Multidisciplinary Designer (Part-time)

2023 · Toronto, Canada

Pipefy

Marketing Creative Director / Motion Designer Lead

2020-2021 · Curitiba, Brazil

Wiser Educação

Creative Designer

2014-2020 · Curitiba, Brazil

Abril S/A

Crossmedia Designer (Veja SP/ DSE)

2009-2014 · São Paulo, Brazil

Lumen Design

Graphic Designer

2007-2009 · Curitiba, Brazil

Pontifícia Universidade Católica do Paraná

Audivisual Communication (Post Graduation)

2008-2009 · Curitiba, Brazil

Pontifícia Universidade Católica do Paraná

Visual Design (Graduation)

2003-2007 · Curitiba, Brazil

Design
For
Humans

I believe good design does three things: it builds trust, it creates emotional connection, and it scales without breaking.

Trust comes from clarity

When users understand what they're looking at, they feel confident. When stakeholders see research visualized well, they make faster decisions.

Connection comes from craft

Motion that feels natural. Typography that reads effortlessly. Color that sets the right tone.

Scale comes from systems

Components that work across languages. Guidelines that teams can follow. Templates that speed up production without sacrificing quality.

What I do

Visual Design

Brand systems, marketing assets & presentation design

See Work

UX Support

Motion Design

Cultural Fit

Cooperation is harmony at work. Workshops where UX, product, marketing & leadership find common ground together.

Things are only impossible until they're not. Kindness and empathy aren't soft skills, they're how teams win.

Communication is harmony in relationships. Building bridges across cultures, time zones & worldwide disciplines .

KEY TOOLS

Figma

After Effects

Premiere

Cinema 4D

Blender

Unreal Engine

Jitter

Rive

Cavalry

Lottie

Illustrator

Framer

Webflow

Spline

Notion

Claude

Gemini

Veo

Midjourney

Adobe Firefly

Real people.

Real results.

Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist

Based in Canada, available worldwide

Born in Brazil. Lived in São Paulo, Curitiba, Toronto, and now Edmonton. I've worked across time zones with teams in China, Europe, and the Americas.

When I'm not designing, I'm probably experimenting with After Effects expressions, exploring AI tools, or finding new ways to automate repetitive tasks. Smart work, less bullshit.

Needing a hand?

Lets discuss how to fill the communication gap between your product, business & user needs.

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will@willknack.com

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Will Do

20 years turning complexity into clarity

I'm Will Knack, a visual and motion designer based in Canada. I help tech companies make complex products feel simple, human, and trustworthy.

THE JOURNEY

Do what you say. On time. No bullshit.

Where I've been

Will Knack Creative

Worldwide Creative Motion Designer

2023 to Today · Remote, based in Canada

Air Miles Rewards, BMO

Motion Designer (On-call)

2023 to Today · Remote Freelancer

Gershoni Creative

Motion Designer / Video Editor (On-call)

2021 to Today · Remote Freelancer

Huawei Technologies Canada

Visual Designer & Motion Graphics Lead

2024 to 2025 · Toronto, Canada

AdLiven (On-call)

Motion Designer

2021 to 2025 · Toronto, Canada

Proto

Multidisciplinary Designer (Part-time)

2023 · Toronto, Canada

Pipefy

Marketing Creative Director / Motion Designer Lead

2020-2021 · Curitiba, Brazil

Wiser Educação

Creative Designer

2014-2020 · Curitiba, Brazil

Abril S/A

Crossmedia Designer (Veja SP/ DSE)

2009-2014 · São Paulo, Brazil

Lumen Design

Graphic Designer

2007-2009 · Curitiba, Brazil

Pontifícia Universidade Católica do Paraná

Audivisual Communication (Post Graduation)

2008-2009 · Curitiba, Brazil

Pontifícia Universidade Católica do Paraná

Visual Design (Graduation)

2003-2007 · Curitiba, Brazil

DesignForHumans

I believe good design does three things: it builds trust, it creates emotional connection, and it scales without breaking.

Trust comes from clarity

When users understand what they're looking at, they feel confident. When stakeholders see research visualized well, they make faster decisions.

Connection comes from craft

Motion that feels natural. Typography that reads effortlessly. Color that sets the right tone.

Scale comes from systems

Components that work across languages. Guidelines that teams can follow. Templates that speed up production without sacrificing quality.

What I do

Visual Design

Brand systems, marketing assets & presentation design

See Work

UX Support

Motion Design

Cooperation is harmony at work. Workshops where UX, product, marketing & leadership find common ground together.

Things are only impossible until they're not. Kindness and empathy aren't soft skills, they're how teams win.

Communication is harmony in relationships. Building bridges across cultures, time zones & worldwide disciplines .

KEY TOOLS

Figma

After Effects

Premiere

Cinema 4D

Blender

Unreal Engine

Jitter

Rive

Cavalry

Lottie

Illustrator

Framer

Webflow

Spline

Notion

Claude

Gemini

Veo

Midjourney

Design
For
Humans