VISUAL DESIGN
Design that scales with your ambition
Brand systems, marketing assets and presentation design that unite product, marketing & UX teams. 20 years of craft, from brief to launch.
The Problem
Your teams are moving fast but your brand looks inconsistent.
Marketing makes one thing, product makes another. Campaigns take too long because every asset starts from scratch.
I've led design teams through this: creating modular systems that speed up production, ensure consistency, and free creative energy for the work that matters.
Featured Work
2020 - 2021
Role: Marketing Creative Director
Pipefy is a low code workflow automation platform serving enterprise customers across strategic verticals. In 2020, they set an aggressive growth goal, and for that, they needed a marketing design system that could scale globally while maintaining brand consistency over all user journey.
The pandemic created massive demand, but potential customers were getting lost before seeing demos. The marketing team was bottlenecked by fragmented visuals, and we struggled to show why Pipefy was a flexible platform rather than just another simple tool.
What I Did
Built a Marketing Design System in Figma and After Effects as the single source of truth
Created a tiered component library: core brand visuals plus vertical-specific assets for Finance, HR, Marketing, and CS
Produced multilingual promo and explainer videos (EN/PT) that made process automation tangible
Designed landing pages assets, social content, and promotional animations for 50+ campaigns per year
Result
A scalable visual system that enabled high speed marketing during a critical growth period. The inbound team achieved 112% of their annual revenue goal, directly supported by clearer, more effective campaign assets.
