UX SUPPORT

UX work landing with stakeholders

Research visualization, prototype polish & stakeholder decks that turn your team's insights into decisions.

The Problem

Your research is solid. But nobody's reading the deck.

UX teams do the work. They run the studies, synthesize the insights, map the journeys. Then leadership skims the presentation and asks the same questions the research already answered.

I work embedded with UX teams to turn complex findings into visual stories that executives actually engage with. Clear frameworks. Sharp visualizations. Prototypes that feel real enough to get buy-in.

Featured Work

2024 - 2025

Role: Visual Designer & Motion Graphics Lead (NDA)

Embedded with a UX team designing AI-powered features for a global cloud console. The challenge: communicating complex AI concepts to stakeholders across North America and China, bridging language and cultural barriers to align on product direction.

Research findings were solid, but presentations weren't landing. Technical concepts stayed abstract. The team needed visual frameworks that could translate across cultures without losing nuance.

What I Did

Built a bilingual (CH/EN) design system for the cloud console UX team

Created HAI (Human-AI Interaction) guidelines and visual toolkit

Designed microanimations and motion guidelines for AI assistant features

Produced research visualizations and stakeholder presentation assets

Result

UX, PM, and engineering teams aligned faster. Complex AI features became clear visual narratives that worked across languages and cultures, improving stakeholder buy-in when pitching new concepts.

This entire project is under a NDA and could not be shared entirely. Elements showcased above were recreated from sketch and does not represent any brand or related project.

ALSO RELEVANT

Saas Expansion

2020 - 2021

Marketing Creative Director at Pipefy

2023

Multimedia Designer at Proto

Created multilingual explainer videos and built a motion design system connecting Figma & After Effects that enabled consistent marketing campaigns across strategic customer verticals.

Wiser Brand Synergy

2014 - 2020

Senior Motion Designer / Art Director

A unified motion language that enabled consistent, high volume content production across multiple brands and platforms, helping Wiser communicate complex entrepreneurship concepts through engaging visual storytelling.

Digital Campaigns

2021 - Present

Visual Design, motion graphics & video editing for mobile games, app promotions, and digital campaigns. Work includes playable ads, product videos, and social content for gaming and consumer tech clients worldwide.

CHECK MORE

About Me

Visual & Motion Designer with 20+ years of experience by blending tech & user needs.

See More

Visual Design

Motion Design

Real people.

Real results.

Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Creative Grow Leadership
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist

Based in Canada, available worldwide

20 years in visual and motion design across Brazil, US, Canada, Europe, and China. I work best with teams who need motion that scales and stories that land.

Needing a hand?

Lets discuss how to fill the communication gap between your product, business & user needs.

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UX SUPPORT

UX work landing with stakeholders

Research visualization, prototype polish & stakeholder decks that turn your team's insights into decisions.

The Problem

Your research is solid. But nobody's reading the deck.

Featured Work

2024 - 2025

Role: Visual Designer & Motion Graphics Lead (NDA)

Embedded with a UX team designing AI-powered features for a global cloud console. The challenge: communicating complex AI concepts to stakeholders across North America and China, bridging language and cultural barriers to align on product direction.

Research findings were solid, but presentations weren't landing. Technical concepts stayed abstract. The team needed visual frameworks that could translate across cultures without losing nuance.

What I Did

Built a bilingual (CH/EN) design system for the cloud console UX team

Created HAI (Human-AI Interaction) guidelines and visual toolkit

Designed microanimations and motion guidelines for AI assistant features

Produced research visualizations and stakeholder presentation assets

Result

UX, PM, and engineering teams aligned faster. Complex AI features became clear visual narratives that worked across languages and cultures, improving stakeholder buy-in when pitching new concepts.

This entire project is under a NDA and could not be shared entirely. Elements showcased above were recreated from sketch and does not represent any brand or related project.

ALSO RELEVANT

Saas Expansion

2020 - 2021

Marketing Creative Director at Pipefy

2023

Multimedia Designer at Proto

Created multilingual explainer videos and built a motion design system connecting Figma & After Effects that enabled consistent marketing campaigns across strategic customer verticals.

Wiser Brand Synergy

2014 - 2020

Senior Motion Designer / Art Director

A unified motion language that enabled consistent, high volume content production across multiple brands and platforms, helping Wiser communicate complex entrepreneurship concepts through engaging visual storytelling.

Digital Campaigns

2021 - Present

Visual Design, motion graphics & video editing for mobile games, app promotions, and digital campaigns. Work includes playable ads, product videos, and social content for gaming and consumer tech clients worldwide.

CHECK MORE

About Me

Visual & Motion Designer with 20+ years of experience by blending tech & user needs.

See More

Visual Design

Motion Design

DesignForHumans

Data Visualization

User journeys, insight frameworks, and research stories that executives actually read and remember.

Prototype Polish

High fidelity mockups and interaction demos that make concepts feel real before development.

Stakeholder Decks

Animations & presentations that translate UX findings into business language leadership can act on.

Micro-interactions

UI animation concepts that communicate state, feedback & flow.

KEY TOOLS

Figma

After Effects

Premiere

Cinema 4D

Blender

Unreal Engine

Jitter

Rive

Cavalry

Lottie

Illustrator

Framer

Webflow

Spline

Notion

Claude

Gemini

Veo

Midjourney

Adobe Firefly

Real people.

Real results.

Zelia Silvério

Creative Grow Leadership

Songyan (James) Hou 侯松岩

Creative Grow Leadership

Kay Kim

UX Design Director

Shareen Mahmud

Lead Product Designer

Design
For
Humans