MOTION DESIGN
Animation that makes ideas move.
20+ years using animation, video and visual storytelling to turn complex ideas into communication people can understand, feel and remember.
BRIDGING STORY, CRAFT & PRODUCTION
From creative direction and visual storytelling to animation, editing and scalable motion systems.
Visual Storytelling
Turning ideas into clear visual narratives that hold attention and make complex messages easier to understand.
Motion Systems
Building reusable motion languages, templates and workflows that keep teams consistent across formats and channels.
Creative Direction
Connecting concept, rhythm and visual language from the first idea through final production and delivery.
Video Production
Combining animation, editing and sound to create content for products, campaigns and live experiences.
WISER
CASE
STUDY
Education & Media
2014–2020
Crossmedia Designer
Building a motion language that could grow.
Intro
Wiser was an ecosystem of education, media, events and digital products, each with its own audience, format and communication rhythm.
My role grew with that ecosystem, from hands on motion design to art direction, helping create visual languages and production systems that could support constant content without losing identity.
CHALLENGE
Different brands. One growing ecosystem.
Wiser was expanding across Wise Up, MeuSucesso.com, Geração de Valor, Power House and Wise Up Online. At the same time, content had to move constantly across social media, digital products, documentary series, campaigns and live events.
The challenge was creating enough consistency to hold everything together while giving each brand room to speak in its own way.
MY ROLE
From motion craft to creative direction, I joined Wiser as a Senior Motion Designer and gradually expanded my role into Art Direction.
I worked across motion, video, visual systems, campaigns and digital products, moving between hands on production and creative direction depending on what each project needed.
That included building the motion language for MeuSucesso.com, shaping social content for Geração de Valor, directing visuals for Power House and contributing to digital product experiences.
Motion system
Building consistency into production. With several brands producing content at the same time, every project could not start from zero. I created reusable motion structures for typography, transitions, lower thirds, openers, end cards and recurring content.
The system created a shared production logic while allowing color, imagery, pacing and visual personality to adapt to each brand.
It made consistency part of the workflow instead of something the team had to recreate every time.
products
Designing for hundreds of hours of storytelling, MeuSucesso.com used documentary style stories to turn real business experiences into educational content. Each entrepreneur became a multi episode production, combining interviews, storytelling, graphics and motion.
I created more than 50 reusable templates for openings, chapters, lower thirds, transitions and end cards, helping hundreds of hours of content feel connected while keeping production practical.
Motion became part of the storytelling system, helping organize information, establish rhythm and give the platform a recognizable visual voice.
event
Taking the visual language to the stage, Power House took the work from screens to a large live environment. Across four consecutive editions, I worked on visual direction for stage content, speaker graphics, promotional motion and post event communication.
The event reached more than 4,000 people in person and another 4,000 digitally each year, so the visual system had to work everywhere from a social post to a large stage screen.
In 2020, that same thinking helped support the transition to a fully digital event.
IMPACT
A system that moved with the business, Over six years, the work expanded across brands, formats, teams and audiences. What started with motion production evolved into a broader visual system capable of supporting documentary storytelling, daily social content, digital products and large scale events.
The result was not one fixed style. It was a way of working that could change with the message while keeping the ecosystem connected.
6
years
Growing with the Wiser
brand ecosystem
5+
brands
Connected through
mixed visual systems
50+
templates
Built for documentary
motion production
4
editions
Power House
visual direction
Saas Expansion
2020 - 2021
Marketing Creative Director at Pipefy
2023
Multimedia Designer at Proto
Created multilingual explainer videos and built a motion design system connecting Figma & After Effects that enabled consistent marketing campaigns across strategic customer verticals.
Gershoni Creative
2021 - Present
Motion Graphics / Video Editor
Ongoing collaboration creating motion and video content for Global partnerships with brands including Spotify, Netflix, Warner Bros., Disney, FIFA and Google. The work moves across social, web, OOH and live experiences, adapting the same idea to very different formats, audiences and production needs.
Digital Campaigns
2021 - Present
Motion graphics, video editing and product storytelling for mobile games, apps and consumer technology. The work ranges from playable ads and product videos to social campaigns, combining fast production with clear visual ideas built for digital audiences.
Design By
For Humans
Movement directs attention.
Emotion creates connection.
Motion gives design
another dimension: time.
It can reveal information, create hierarchy,
explain change, build anticipation and make
an idea easier to remember.
The goal is not to animate everything.
It is to understand what movement
can add to the message.
🎯
Clear Movement
Using motion to guide attention and make information easier to follow.
🎵
Meaningful rhythm
Building pace around the story instead of adding movement for its own sake.
🔗
Visual continuity
Keeping animation connected to the brand, product and larger visual system.
🧩
Practical systems
Creating motion languages and reusable structures teams can actually produce with.
🛡️
Design For Trust
Motion feels trustworthy when it is clear, intentional and consistent with the experience around it.
