Motion Design
Motion that moves business forward
Explainer videos, UI animations & scalable motion systems that turn complex products into clear stories. 20 years of craft, from storyboard to final render.
The Problem
Your product is powerful, but users don't get it.
Marketing needs videos yesterday. Your design system has no motion guidelines. Sound familiar?
I've spent two decades solving exactly this: building motion libraries that scale, creating videos that actually explain things, and establishing animation standards teams can follow.
Featured Work
2014 - 2020
Role: Senior Motion Designer / Art Director
Wiser Educação is a Brazilian education holding that includes Wise Up (English schools), MeuSucesso.com (entrepreneurship platform), Power House (business events), Geração de Valor (content brand), and Buzz Editora (publishing). These brands reach millions across Latin America.
Wiser was a pioneer in combining education with technology, bringing elements of gamification, edutainment (education + entertainment), and online learning to break the paradigm of traditional teaching. Their approach: let people learn from those who actually succeeded, told through compelling visual stories.
What I Did
Built visual templates used across all holding brands
Built scalable motion and created video content for MeuSucesso.com's documentary style case studies & Wise Up´s digital products
Produced daily social content for Geração de Valor
Designed event visuals and motion graphics for Power House used across all holding brands
Result
A unified motion language that enabled consistent, high volume content production across multiple brands and platforms, helping Wiser communicate complex entrepreneurship concepts through engaging visual storytelling.
