GROWTH
DESIGN
GROWTH
DESIGN
Brand systems, marketing assets and presentation design that unite product, marketing & UX teams. 20 years of craft, from brief to launch.
WISER
CASE
STUDY
Education & Media
2014–2020
Crossmedia Designer
Building a visual ecosystem inside Brazil's
Scaling brand
identity during
fastest-growing education holding
remote work
revolution
Intro
About / Scenario
Wiser Educação wasn't one brand. It was a holding: Wise Up language schools, MeuSucesso.com (an edutainment platform), Power House (Latin America's largest entrepreneurship event), Geração de Valor (a personal brand platform with millions of followers), and Wise Up Online. Each had its own audience. Each had its own communication rhythm.
Problem
A fast-scaling holding with five distinct brands needs one visual voice or it fragments. Content had to ship daily across social, events, and long-form documentary production simultaneously. There was no modular system, no shared motion language, and no production framework that could keep up.
What I DID
I joined as a Senior Motion Designer and grew into an Art Director role across the full brand ecosystem. I built the visual and motion language for MeuSucesso.com's documentary series, led visual direction for Power House across four consecutive editions, created the weekly social content system for Geração de Valor, and contributed to product design for both the MeuSucesso.com and Wise Up apps.
The images & animations on this page where created by me as part of the entire communication apllied through 2014-2020.
structure
The challenge was making five brands feel coherent without making them feel identical. I built a modular production system: shared motion templates, consistent lower-thirds and transitions, and a typography and color framework that flexed per brand while staying unmistakably Wiser.
products
MeuSucesso.com ran on documentary-style case studies, six episodes per entrepreneur, with cinematic production quality as the baseline. I designed 50+ templates that standardized animated openers, chapter transitions, lower-thirds, and endcards, giving the platform a consistent premium feel across hundreds of hours of content.
event
Power House drew 4,000+ in-person and 4,000+ digital attendees annually. My scope covered stage visuals, speaker graphics, promotional motion, and post-event content, for four editions in a row, including the 2020 pivot to a fully digital format.
results
Six years. Four Power House editions. 50+ documentary production templates. A visual system that scaled from daily social content to arena-scale event design. One brand ecosystem that held together while growing to a R$1 billion valuation.
teamwork
Marketing
Leadership
William Lopes
Patrícia Figuerôa
Diego Musiat
Fernanda Engel
André Debs
Paulo Max
Leandro Costa
Luciana Fac
Flávio Augusto
Leonardo Bossan
Sandro Serzedello
Barbara Albuquerque
Saas Expansion
2020 - 2021
Marketing Creative Director at Pipefy
2023
Multimedia Designer at Proto
Created multilingual explainer videos and built a motion design system connecting Figma & After Effects that enabled consistent marketing campaigns across strategic customer verticals.
Gershoni Creative
2021 - Present
Motion Graphics / Video Editor
Ongoing collaboration delivering video content for Spotify's partnerships with Netflix, Warner Bros., Disney, FIFA, Google, and other major brands. Work spans social media, web, OOH displays, and live events.
Digital Campaigns
2021 - Present
Motion graphics and video editing for mobile games, app promotions, and digital campaigns. Work includes playable ads, product videos, and social content for gaming and consumer tech clients worldwide.
Design
For
Humans
Video Production
Marketing Assets
Explainer videos
Design Leadership
Design For Trust
20 years of design experience
Multiskilled Visual & UX expert
Strategic Creative & Management
Milestone Planning & Documentation
Efficiency & Quality Excellence
Real people.
Real results.
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist
Will is an exceptional visual and motion designer who continuously pushes the boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Kay Kim
UX Design Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Rochelle Clark
Marketing Director
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Songyan (James) Hou 侯松岩
Lead UX Designer
Working with Will has been such a joy! His creativity brings projects to life in ways that always surprise and delight me, and his attention to detail ensures the work is consistently beautiful and impactful. Every time we partner on a campaign, I know the process will run smoothly and the end result will be something we’re proud of.
Zelia Silvério
Creative Grow Leadership
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Shareen Mahmud
Lead Product Designer
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Anqi Wang
Lead UX Researcher
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Mérie Oliveira
Marketing Copywriter
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
Maurivan
Design Director
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
William Lopes
Lead Product Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Guilherme Chee
UX Designer
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Angelucci
Design Specialist