Will Knack
Selected Work for Solace · 2026
From
complexity
to clarity.
Brand systems, visual storytelling &
design for complex products and ideas.
I help teams turn complex products, briefs & ideas into clear visual systems that work across channels.
Will Do
Visual Design & Brand Systems
Brand & campaign systems
Web, social & paid media
Scalable visual toolkits
Motion & Visual Storytelling
Product & explainer motion
Campaign & social video
Complex ideas made clear
Creative Systems & Production
AI assisted workflows
Cross functional collaboration
Production & partner direction
01 / B2B SAAS & VISUAL SYSTEMS
Pipefy
Motion design and visual direction for Pipefy’s B2B marketing ecosystem.
Context
Turn complex product and marketing briefs into clear, engaging visual communication.
My role
Visual direction, motion design, editing and production across campaigns and product stories.
Result
A consistent library of product, campaign and social content built within Pipefy’s visual system.
02 / ENTERPRISE TECH & DESIGN SYSTEMS
Huawei
Cloud
Visual design, design systems and Human AI Interaction for Huawei Cloud.
Context
Create a shared visual language for complex cloud and AI experiences.
My role
Design systems, prototyping, motion, HAI guidelines and product storytelling.
Result
A 200+ component bilingual system with reusable patterns across teams and communication.
03 / LOYALTY & CAMPAIGN SYSTEMS
Air Miles → Blue Rewards
Bilingual visual design and motion across loyalty campaigns and product communication.
Context
Support campaign and product communication across evolving customer journeys.
My role
Visual design, motion, editing and bilingual adaptation.
Result
A consistent library of campaign and product content across formats.
What collaborators say
DESIGN by FOR HUMANS
"Talented, creative, driven, and constantly growing professionally."
Luiz Iria
Art Director"Creative, detail oriented, reliable, organized, clear, and collaborative."
Zélia Silvério
Account Management"Creative storyteller, teammate, strong visual design leader."
James Hou
UX Designer"Talented, self driven, kind, strategic, and visually exceptional."
Anqi Wang
Lead UX Researcher“Thoughtful visual designer, supportive, proactive, and generous.”
Shareen Mahmud
Lead Product Designer“Boundary pushing storyteller, innovative, collaborative, inspiring.”
KAY KIM
UX Design Lead“Creative, collaborative, positive, and highly professional.”
Valdir Paparazo
Brand Marketing“Passionate, ambitious, thoughtful, and always raising standards.”
Mérie Oliveira
Editor/ Copywriter“Multidisciplinary, collaborative, proactive, and always supportive.”
Guilherme Angelucci
Marketing Designer“Versatile, fast, skilled, dependable, and highly respected.”
Rochelle Clark
Brand Strategist“Creative, detail oriented, efficient, versatile, and experienced.”
Maurivan PADILHA
Design Director“Creative, distinctive, thoughtful, and open
to collaboration.”
William Lopes
Product Manager“Creative, driven,
inspiring leader, always
eager to learn.”
Matheus Gonçalves
Product Designer“Curious, proactive, determined, collaborative, and highly skilled.”
Guilherme Chee
UX/ Product Designer
Design principles
Trust
from clarity
Clear communication builds confidence.
Connection
from craft
Thoughtful design creates human connection.
Scale
from systems
Good systems multiply possibilities.
Good Design builds trust, creates emotional
connection & scales without breaking.
Selected tools
Design & prototyping
Figma
Framer
Webflow
Rive
3D & real time
C4D
Blender
Unreal
Spline
Motion & editing
After Effects
Premiere
Jitter
Cavalry
Creative workflow
Photoshop
Illustrator
AI Tools *
Spline
Design for trust
How I work
A collaborative, flexible process that turns complex briefs into clear visual systems, assets and stories ready to launch.
01
Brief
& goals
*AI is used where it adds speed to exploration, variation and production, while creative direction and final decisions stay human led.
02
Positioning
& structure
03
Visual system
& exploration
04
Applications
& assets
05
Production
& rollout
06
Feedback
& iteration
Will Knack
Storyboard · Motion · Visual Communication