Will Knack
Selected Work for StackAdapt · 2026
From brief
to motion
Brand systems, visual storytelling &
design for complex products and ideas.
I help teams turn briefs, brand systems & product messages into polished motion ready to ship.
01 / What I bring to Stackadapt
Senior craft.
Fast production.
Systems thinking.
Motion Design & Storytelling
Animation & video editing
Brand films & promotional videos
Event visuals & stage content
Visual Design & Art Direction
Creative concepts & visual direction
Event identities & brand systems
Storyboards & style frames
Production & Systems
Templates & reusable assets
Screen & format adaptation
AI-assisted workflows
02 / Selected Work
Motion in practice.
motion design & Video Editing
Gershoni +
Spotify
Motion and visual production inside an agency creative pipeline for global partnership campaigns.
Context
Translate different brand systems into engaging motion across campaigns and platforms.
My role
Motion design, visual development, animation and production.
Result
High visibility work across brands including Netflix, Spotify, Google and EA.
Explainers & CAMPAIGN SYSTEMS
Air Miles → Blue Rewards
Bilingual visual design and motion across loyalty campaigns and product communication.
Context
Support campaign and product communication across evolving customer journeys.
My role
Visual design, motion, editing and bilingual adaptation.
Result
A consistent library of campaign and product content across formats.
creative direction
Pipefy
Motion design and visual direction
for Pipefy’s marketing ecosystem.
Context
Turn marketing briefs and product stories into clear, engaging visual content.
My role
Visual direction, motion design, editing and production across campaigns and product stories.
Result
A consistent library of product, campaign and social content built within Pipefy’s visual system.
Branding & Events
Wiser
Visual systems and motion for
Wiser’s education ecosystem.
Context
Scale video, educational and campaign content across multiple brands.
My role
Art direction, branding, storyboarding, motion, editing and reusable systems.
Result
1,500+ videos, 400+ hours of content, 4 years event design and 50+ motion templates along 5 brands.
Social promotion
Brand Activations
Motion design for campaigns, social promos and marketing activations.
Context
Fast paced content across sports, gaming, entertainment and branded campaigns.
My role
Storyboard, motion design, animation, editing and visual adaptation.
Result
High impact assets built for social, digital campaigns and live activations.
visual design & ai
Huawei
Cloud
UI motion, visual systems and product storytelling for complex cloud and AI experiences.
Context
Create a shared visual language for complex cloud and AI experiences.
My role
Design systems, prototyping, motion, HAI guidelines and product storytelling.
Result
A 200+ component bilingual system with reusable patterns across teams and communication.
03 / Built for production
Built to scale across formats,
Social
Explainers
Paid Media
Product Stories
Campaigns
UI Motion
Events
Video Editing
From one motion language to multiple formats, channels and deliverables, keeping the work consistent without slowing production down.
experience that translates into speed.
20+
years in design and motion
500+
components built at Pipefy
50+
campaigns per year
30%
faster system production
200+
Huawei Cloud components
What collaborators say
DESIGN by FOR HUMANS
"Talented, creative, driven, and constantly growing professionally."
Luiz Iria
Art Director"Creative, detail oriented, reliable, organized, clear, and collaborative."
Zélia Silvério
Account Management"Creative storyteller, teammate, strong visual design leader."
James Hou
UX Designer"Talented, self driven, kind, strategic, and visually exceptional."
Anqi Wang
Lead UX Researcher“Thoughtful visual designer, supportive, proactive, and generous.”
Shareen Mahmud
Lead Product Designer“Boundary pushing storyteller, innovative, collaborative, inspiring.”
KAY KIM
UX Design Lead“Creative, collaborative, positive, and highly professional.”
Valdir Paparazo
Brand Marketing“Passionate, ambitious, thoughtful, and always raising standards.”
Mérie Oliveira
Editor/ Copywriter“Multidisciplinary, collaborative, proactive, and always supportive.”
Guilherme Angelucci
Marketing Designer“Versatile, fast, skilled, dependable, and highly respected.”
Rochelle Clark
Brand Strategist“Creative, detail oriented, efficient, versatile, and experienced.”
Maurivan PADILHA
Design Director“Creative, distinctive, thoughtful, and open
to collaboration.”
William Lopes
Product Manager“Creative, driven,
inspiring leader, always
eager to learn.”
Matheus Gonçalves
Product Designer“Curious, proactive, determined, collaborative, and highly skilled.”
Guilherme Chee
UX/ Product Designer
Design for trust
How I work
A collaborative, flexible process that
turns a brief or storyboard into clear visual
direction and polished motion ready to ship.
*AI is used where it adds speed to exploration, variation and production, while creative direction and final decisions stay human led.
01
Brief
& goals
02
Script
& structure
03
Components
& storyboard
04
Visual direction
& assets
05
Motion &
production
06
Feedback
& iteration
Design principles
Trust
from clarity
Clear communication builds confidence.
Connection
from craft
Thoughtful design creates human connection.
Scale
from systems
Good systems multiply possibilities.
Good Design builds trust, creates emotional
connection & scales without breaking.
Selected tools
Design & prototyping
Figma
Framer
Webflow
Rive
3D & real time
C4D
Blender
Unreal
Spline
Motion & editing
After Effects
Premiere
Jitter
Cavalry
Creative workflow
Photoshop
Illustrator
AI Tools *
Figma
04 / BIO
I’m a multidisciplinary designer and motion designer based
in Edmonton, Canada, with 20+ years across visual design, brand, motion and digital products. I’ve worked both inside creative teams and with agencies, moving between concept, production and scalable systems.
I bring creative ideas to life through design and motion, from shaping the visual direction to animating and delivering the final piece. My experience includes live events, brand activations and campaigns, where I work closely with creative and production teams to build a consistent experience across screens and formats. I bring ideas to the table, solve problems along the way and stay involved through delivery.
Let’s make it move.
Will Knack
Motion Design · Event Visuals · Art Direction