Will Knack
Selected Work for StackAdapt · 2026
From brief
to motion
Brand systems, visual storytelling &
design for complex products and ideas.
I help teams turn briefs, brand systems & product messages into polished motion ready to ship.
Will Do
Visual Design & Art Direction
Brand & campaign systems
Creative direction & production
Scalable visual workflows
Motion Design & Storytelling
Motion systems & animation
Video & product storytelling
Campaign & social content
Production & Systems
Templates & reusable assets
Cross-channel adaptation
AI-assisted workflows
01 / motion systems
Wiser
Visual systems and motion for
Wiser’s education ecosystem.
Context
Scale video, educational and campaign content across multiple brands.
My role
Art direction, branding, storyboarding, motion, editing and reusable systems.
Result
1,500+ videos, 400+ hours of content, 4 years event design and 50+ motion templates along 5 brands.
02 / creative direction
Pipefy
Motion design and visual direction
for Pipefy’s marketing ecosystem.
Context
Turn marketing briefs and product stories into clear, engaging visual content.
My role
Visual direction, motion design, editing and production across campaigns and product stories.
Result
A consistent library of product, campaign and social content built within Pipefy’s visual system.
03 / LOYALTY & CAMPAIGN SYSTEMS
Air Miles → Blue Rewards
Bilingual visual design and motion across loyalty campaigns and product communication.
Context
Support campaign and product communication across evolving customer journeys.
My role
Visual design, motion, editing and bilingual adaptation.
Result
A consistent library of campaign and product content across formats.
04 / motion design
Gershoni
Motion design for global brands across entertainment, tech and culture.
Context
Translate different brand systems into engaging motion across campaigns and platforms.
My role
Motion design, visual development, animation and production.
Result
High visibility work across brands including Netflix, Spotify, Google and EA.
05 / motion design
Brand Activations
Motion design for campaigns, social promos and marketing activations.
Context
Fast paced content across sports, gaming, entertainment and branded campaigns.
My role
Storyboard, motion design, animation, editing and visual adaptation.
Result
High impact assets built for social, digital campaigns and live activations.
06 / visual design & ai
Huawei
Cloud
Visual design, design systems and Human AI Interaction for Huawei Cloud.
Context
Create a shared visual language for complex cloud and AI experiences.
My role
Design systems, prototyping, motion, HAI guidelines and product storytelling.
Result
A 200+ component bilingual system with reusable patterns across teams and communication.
What collaborators say
DESIGN by FOR HUMANS
"Talented, creative, driven, and constantly growing professionally."
Luiz Iria
Art Director"Creative, detail oriented, reliable, organized, clear, and collaborative."
Zélia Silvério
Account Management"Creative storyteller, teammate, strong visual design leader."
James Hou
UX Designer"Talented, self driven, kind, strategic, and visually exceptional."
Anqi Wang
Lead UX Researcher“Thoughtful visual designer, supportive, proactive, and generous.”
Shareen Mahmud
Lead Product Designer“Boundary pushing storyteller, innovative, collaborative, inspiring.”
KAY KIM
UX Design Lead“Creative, collaborative, positive, and highly professional.”
Valdir Paparazo
Brand Marketing“Passionate, ambitious, thoughtful, and always raising standards.”
Mérie Oliveira
Editor/ Copywriter“Multidisciplinary, collaborative, proactive, and always supportive.”
Guilherme Angelucci
Marketing Designer“Versatile, fast, skilled, dependable, and highly respected.”
Rochelle Clark
Brand Strategist“Creative, detail oriented, efficient, versatile, and experienced.”
Maurivan PADILHA
Design Director“Creative, distinctive, thoughtful, and open
to collaboration.”
William Lopes
Product Manager“Creative, driven,
inspiring leader, always
eager to learn.”
Matheus Gonçalves
Product Designer“Curious, proactive, determined, collaborative, and highly skilled.”
Guilherme Chee
UX/ Product Designer
Design principles
Trust
from clarity
Clear communication builds confidence.
Connection
from craft
Thoughtful design creates human connection.
Scale
from systems
Good systems multiply possibilities.
Good Design builds trust, creates emotional
connection & scales without breaking.
Selected tools
Design & prototyping
Figma
Framer
Webflow
Rive
3D & real time
C4D
Blender
Unreal
Spline
Motion & editing
After Effects
Premiere
Jitter
Cavalry
Creative workflow
Photoshop
Illustrator
AI Tools *
Spline
Design for trust
How I work
A collaborative, flexible process that
turns a brief or storyboard into clear visual
direction and polished motion ready to ship.
01
Brief
& goals
*AI is used where it adds speed to exploration, variation and production, while creative direction and final decisions stay human led.
02
Script
& structure
03
Components
& storyboard
04
Visual direction
& assets
05
Motion &
production
06
Feedback
& iteration
Will Knack
Storyboard · Motion · Visual Communication