Developing a Human-AI Interaction (HAI) guideline and a unified bilingual toolkit – including webpage and PPT templates, workshop materials, and PDF instructions – has been fundamental in identifying AI products based on real user needs. The HAI guideline focuses on creating intuitive, understandable, and trustworthy AI experiences, a central principle of this work.
This multilingual toolkit empowers global teams, particularly product management and leadership, to clearly identify and address AI's value, ensuring its development leads to more effective and human-centered AI applications.
Bridging the gap between UX goals and stakeholder buy-in
设置每种风格的氛围和时间
Set the mood and timing of each style
通知
Inform
通知用户变更
Inform users of changes
引导注意
Guide Attention
视觉层次转换
Visual hierarchy transitions
提供反馈
Provide Feedback
反应行动
Reactive actions
商业
Business
目标
Goals
用户
User
需求
Needs
UX Visual Design beliefs
Human-Centered Design interaction
Traditional UX
Design was what you could see and click.
The spotlight was on screens
pixels, layouts, and pretty interfaces.
The interface
was the user journey.
Tools like Figma and Webflow
were the designer’s playground.
Designers choreographed every click,
every scroll - full control.
Great design meant polished visuals,
intuitive flows, and pattern consistency.
UX After AI
Design is what the product does and how it thinks.
The screen is just one piece
Now it's about behaviors, decisions, and outcomes.
Designers shape how AI understands,
responds, and supports human needs.
Data scientists and engineers
are design allies more than ever.
Success means crafting experiences that
feel helpful, reliable, and real.
It's not just about looking good,
it’s about being right and relevant.
Keeping this thing fun :)
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Mérie Oliveira
Marketing Copywriter
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
More on LinkedIn
Will do muuuuuuch more
I’m In!
Design System & Product Development
UX/UI Animation & Interactive Design
Visual Storytelling & Art Direction
Motion Design & 3D visualization
Branding & Visual Identity Development
Events & conferences communication
Creative Direction & Team Leadership
Game promo & template supply
Scalable & AI-Driven Tools
Connecting brands, products & ideas
