AI-Driven
Design System
UX/UI Animation
Product Development
Motion Design
Visual Storytelling
Design for Trust:
A Cross‑Border Visual Language
Designing a clear, scalable visual system to humanize AI and align teams across Canada and China.
AI-Driven
Design System
UX/UI Animation
Product Development
Motion Design
Visual Storytelling
Design for Trust:
A Cross‑Border Visual Language
Designing a clear, scalable visual system to humanize AI and align teams across Canada and China.
Challenges
Complex design constraints and compliance boundaries over cloud projects.
NDA restrictions prevent naming the company & deep details.
Research & Internal tools development focused on Chinese audiences.
Fragmented design language caused misalignment between Chinese & Canadian teams.
Design, research, and prototype visuals lacked clarity and emotional connection.
TL:DR & Key Solutions
Built a visual and motion system to make AI easier to understand and more trustworthy. Helped teams in Canada and China align through clear design standards, emotional storytelling, and a shared UX language.
Connected Canada–China teams with one scalable visual and motion system.
Made AI feel intuitive and transparent through emotionally responsive design. |
Enabled smoother teamwork with modular, emotionally intelligent components.
Used storytelling and visual clarity to reduce confusion and accelerate buy-in.
Challenges
Complex design constraints and compliance boundaries over cloud projects.
NDA restrictions prevent naming the company & deep details.
Research & Internal tools development focused on Chinese audiences.
Fragmented design language caused misalignment between Chinese & Canadian teams.
Design, research, and prototype visuals lacked clarity and emotional connection.
TL:DR & Key Solutions
Built a visual and motion system to make AI easier to understand and more trustworthy. Helped teams in Canada and China align through clear design standards, emotional storytelling, and a shared UX language.
Connected Canada–China teams with one scalable visual and motion system.
Made AI feel intuitive and transparent through emotionally responsive design. |
Enabled smoother teamwork with modular, emotionally intelligent components.
Used storytelling and visual clarity to reduce confusion and accelerate buy-in.
This entire project is under a NDA and could not be shared entirely. Elements showcased bellow were recreated from sketch and does not represent any brand or related project.
This entire project is under a NDA and could not be shared entirely. Elements showcased bellow were recreated from sketch and does not represent any brand or related project.
A global cloud services provider needed a better way to connect its Canada-based UX team with international stakeholders. Presentations, prototypes, and UI felt fragmented, making communication harder and the value of new AI features less clear.
A global cloud services provider needed a better way to connect its Canada-based UX team with international stakeholders. Presentations, prototypes, and UI felt fragmented, making communication harder and the value of new AI features less clear.
UX Design
Design System
Product Development
Visual Design
Visual Design
Human-Centered Design interaction
Human-Centered Design interaction
Designing for Emotion by creating visual templates and patterns that connect data to human feelings and turn complex ideas into something people actually understand.
Designing for Emotion by creating visual templates and patterns that connect data to human feelings and turn complex ideas into something people actually understand.
Positive experience at the right time
Positive experience at the right time
容器
Container
领先图标
Leading
Icon
文本
Text
尾随图标
Trailing
Icon
标签
Label
容器
Container
领先图标
Leading
Icon
文本
Text
尾随图标
Trailing
Icon
标签
Label
Copy Address
用户体验团队
UX Team
Copy Address
设计
Design
Copy Address
研究
Research
Copy Address
发展
Development
Copy Address
用户体验团队
UX Team
Copy Address
设计
Design
Copy Address
研究
Research
Copy Address
发展
Development
Rooted in emotional design principles, this system helped streamline decisions by pairing clarity with feeling. A role-based color logic—Blue for trust, Green for growth, Orange for inspiration, and Purple for depth—ensured every interaction carried meaning and intent.
Rooted in emotional design principles, this system helped streamline decisions by pairing clarity with feeling. A role-based color logic—Blue for trust, Green for growth, Orange for inspiration, and Purple for depth—ensured every interaction carried meaning and intent.
这对我们的用户角色有益吗？
Will this benefit our user persona?
痛点
User Journey
用户目标
User Goals
特征A
Feature A
特征B
Feature B
特征C
Feature C
高价值
High Value
低价值
Low Value
低价值
Low Value
这对我们的用户角色有益吗？
Will this benefit our user persona?
痛点
User Journey
用户目标
User Goals
特征A
Feature A
特征B
Feature B
特征C
Feature C
高价值
High Value
低价值
Low Value
低价值
Low Value
Vision Video Documentation
目的
Purpose
目标受众
Target Audience
关键要点
Key Takeaway
用户旅程
User Journey
视频色调和风格
Video Tone & Style
核心信息和结构
Core Message & Structure
交付成果、持续时间、格式
Deliverables, Duration, Format
故事情节
Storyline
Vision Video Documentation
目的
Purpose
目标受众
Target Audience
关键要点
Key Takeaway
用户旅程
User Journey
视频色调和风格
Video Tone & Style
核心信息和结构
Core Message & Structure
交付成果、持续时间、格式
Deliverables, Duration, Format
故事情节
Storyline
More than visual polish, the system delivered a bilingual, cloud-based foundation that unified design, research, and development workflows. From icon sets and mockups to profile visuals, tags, and scalable grids, each asset was crafted to maintain brand consistency while supporting faster, cross-cultural collaboration across prototypes, reports, and stakeholder decks.
More than visual polish, the system delivered a bilingual, cloud-based foundation that unified design, research, and development workflows. From icon sets and mockups to profile visuals, tags, and scalable grids, each asset was crafted to maintain brand consistency while supporting faster, cross-cultural collaboration across prototypes, reports, and stakeholder decks.
Functionality, Reliability & Usability first
Functionality, Reliability & Usability first
For AI-powered purchase and mobile consoles, our Design Thinking and user research emphasized Design for Emotion to create intuitive, engaging, and trustworthy user interactions, clearly communicating value to stakeholders. The Hierarchy of User Needs informed internal tools' functionality, while user-facing design focused on emotional resonance beyond basic usability.
For AI-powered purchase and mobile consoles, our Design Thinking and user research emphasized Design for Emotion to create intuitive, engaging, and trustworthy user interactions, clearly communicating value to stakeholders. The Hierarchy of User Needs informed internal tools' functionality, while user-facing design focused on emotional resonance beyond basic usability.
同情
Empathize
我们正在解决什么问题？
What problem are we solving?
定义
Define
我们为什么要关心？
Why should we care?
酝
Ideate
我们怎样才能解决这个问题
How can we solve this?
原型
Prototype
我们应该如何创建它？
How should we create this?
测试
Test
它有用吗？
Does it work?
同情
Empathize
我们正在解决什么问题？
What problem are we solving?
定义
Define
我们为什么要关心？
Why should we care?
酝
Ideate
我们怎样才能解决这个问题
How can we solve this?
原型
Prototype
我们应该如何创建它？
How should we create this?
测试
Test
它有用吗？
Does it work?
Each phase of the process played a critical role in shaping AI-powered solutions with empathy and clarity. Grounded in real user behaviors—what people say, think, do, and feel—the framework ensured that every product decision reflected authentic needs and emotional drivers. From early research to validation, this approach helped turn abstract functionality into experiences users could understand, trust, and act on with confidence.
Each phase of the process played a critical role in shaping AI-powered solutions with empathy and clarity. Grounded in real user behaviors—what people say, think, do, and feel—the framework ensured that every product decision reflected authentic needs and emotional drivers. From early research to validation, this approach helped turn abstract functionality into experiences users could understand, trust, and act on with confidence.
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
说
Say
做
Does
思考
Think
感觉
Feel
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
User Persona
用户角色
简历
Bio
性格
Personality
偏好设置
Preferences
目标
Goals
挫折
Frustrations
动机
Motivation
说
Say
做
Does
思考
Think
感觉
Feel
At the core of the process, continuous loops of Build, Measure, and Learn ensured that every iteration strengthened user trust and boosted productivity. By treating product design as a dynamic centerpoint—surrounded by feedback, insight, and refinement—solutions became more intuitive, consistent, and emotionally aligned. This mindset supported the creation of seamless experiences across the brand ecosystem, where interactions felt familiar, purposeful, and connected from end to end.
At the core of the process, continuous loops of Build, Measure, and Learn ensured that every iteration strengthened user trust and boosted productivity. By treating product design as a dynamic centerpoint—surrounded by feedback, insight, and refinement—solutions became more intuitive, consistent, and emotionally aligned. This mindset supported the creation of seamless experiences across the brand ecosystem, where interactions felt familiar, purposeful, and connected from end to end.
产品设计
Product
Design
措施
Measure
建造
Build
学习
Learn
产品设计
Product
Design
措施
Measure
建造
Build
学习
Learn
Trust, productivity & seamless experience
Trust, productivity & seamless experience
UX Design Team
Design System
Product Development
Shaping Stories
& AI as a Storyteller
Shaping Stories
& AI as a Storyteller
Extended design capabilities and accelerate content development
Extended design capabilities and accelerate content development
AI played a supporting role across the creative pipeline by generating scripts, visual prompts, character development, and image references that shaped both storytelling and stakeholders buy-in. From prototyping multilingual animations to developing emotionally aware micro-interactions, the tools helped to merge user data inputs to a scalable production flow.
AI played a supporting role across the creative pipeline by generating scripts, visual prompts, character development, and image references that shaped both storytelling and stakeholders buy-in. From prototyping multilingual animations to developing emotionally aware micro-interactions, the tools helped to merge user data inputs to a scalable production flow.
Design by for Humans
As a
Developer
Manager
Director
Developer
I want
(
)
so that
(
)
Design by for Humans
As a
Developer
Manager
Director
Developer
I want
(
)
so that
(
)
Helping viewers to understand ideas
Helping viewers to understand ideas
AI-powered storytelling, from script to visuals, accelerated content development and stakeholder buy-in. Combined with human-centered, adaptive design, this helped viewers grasp complex ideas through engaging, scalable experiences like multilingual animations and mixed realities.
AI-powered storytelling, from script to visuals, accelerated content development and stakeholder buy-in. Combined with human-centered, adaptive design, this helped viewers grasp complex ideas through engaging, scalable experiences like multilingual animations and mixed realities.
Rather than following a fixed process, AI value comes through a high exploration data process, multi-skilled tools, iteration brainstorming, generative agents & cultural adaptability.
Rather than following a fixed process, AI value comes through a high exploration data process, multi-skilled tools, iteration brainstorming, generative agents & cultural adaptability.
Mixed realities
Using multiple tools (AI + design + animation) enables not just flexibility — but emotional storytelling. It's not about the tools; it’s about how they help design for emotion at each stage.
Mixed realities
Using multiple tools (AI + design + animation) enables not just flexibility — but emotional storytelling. It's not about the tools; it’s about how they help design for emotion at each stage.
Data
Data
Data
Research
Research
Research
Product
Product
Product
Scope
Scope
Scope
Flow
Flow
Flow
Security
Security
Security
Personalization at Scale
By combining research, context, and user feedback, automation becomes a creative ally — building systems that respond with relevance and emotional clarity for each project.
Data
Data
Data
Research
Research
Research
Product
Product
Product
Scope
Scope
Scope
Flow
Flow
Flow
Security
Security
Security
Personalization at Scale
By combining research, context, and user feedback, automation becomes a creative ally — building systems that respond with relevance and emotional clarity.
逻辑性、可审计性和协作性的用户问题与人工智能解决方案匹配器
Logical, Auditable and collaborative User Problems & AI solutions matchmaker
中文
EN
网页
Webpage
PPT模板
PPT Template
研讨会模板
Workshop Template
PDF 说明
PDF Instructions
定义用户问题
Define User Problems
确定人工智能是否增加价值
Determine if AI add value
设计AI场景
Design AI Scenario
识别人工智能能力
Identify AI Capabilities
努力评估和优先排序
Effort evaluation & prioritization
AI产品配方
AI Product Formula
逻辑性、可审计性和协作性的用户问题与人工智能解决方案匹配器
Logical, Auditable and collaborative User Problems & AI solutions matchmaker
中文
EN
网页
Webpage
PPT模板
PPT Template
研讨会模板
Workshop Template
PDF 说明
PDF Instructions
定义用户问题
Define User Problems
确定人工智能是否增加价值
Determine if AI add value
设计AI场景
Design AI Scenario
识别人工智能能力
Identify AI Capabilities
努力评估和优先排序
Effort evaluation & prioritization
AI产品配方
AI Product Formula
Helping PMs to identify AI value
Helping PMs to identify AI value
Developing a Human-AI Interaction (HAI) guideline and a unified bilingual toolkit – including webpage and PPT templates, workshop materials, and PDF instructions – has been fundamental in identifying AI products based on real user needs. The HAI guideline focuses on creating intuitive, understandable, and trustworthy AI experiences, a central principle of this work.
This multilingual toolkit empowers global teams, particularly product management and leadership, to clearly identify and address AI's value, ensuring its development leads to more effective and human-centered AI applications.
Developing a Human-AI Interaction (HAI) guideline and a unified bilingual toolkit – including webpage and PPT templates, workshop materials, and PDF instructions – has been fundamental in identifying AI products based on real user needs. The HAI guideline focuses on creating intuitive, understandable, and trustworthy AI experiences, a central principle of this work.
This multilingual toolkit empowers global teams, particularly product management and leadership, to clearly identify and address AI's value, ensuring its development leads to more effective and human-centered AI applications.
Motion Design
Visual Design
UX
Micro-Animations
Storytelling
Product Development
Micro-animations to high complex narratives
Micro-animations to high complex narratives
Bridging the gap between UX goals and stakeholder buy-in
A vision video brings abstract ideas to life—helping teams and stakeholders align around a shared goal. It’s a storytelling tool that simplifies complex concepts, highlights user impact, and builds excitement for what’s next. More than a pitch, it’s a narrative that inspires action and clarity.
Shaping behaviors, decisions & outcomes
Shaping behaviors, decisions & outcomes
Motion design helps build clear interaction patterns by reinforcing feedback, guiding attention, and informing users of changes. Micro animations—like slide boxes, notifications, or reactive transitions—establish visual consistency across the product, making the experience feel more intuitive, responsive, and trustworthy.
设置每种风格的氛围和时间
设置每种风格的氛围和时间
Set the mood and timing of each style
Mood and timing standards
通知
通知
Inform
Inform
通知用户变更
通知用户变更
Inform users of changes
Inform users of changes
引导注意
引导注意
Guide Attention
Guide Attention
视觉层次转换
视觉层次转换
Visual hierarchy transitions
Visual hierarchy transitions
提供反馈
提供反馈
Provide Feedback
Provide Feedback
反应行动
反应行动
Reactive actions
Reactive actions
Tab Switching
Bottom Box
Slide Box
Notification
Tab Switching
Bottom Box
Slide Box
Notification
Tab Switching
Bottom Box
Slide Box
Notification
Tab Switching
Bottom Box
Slide Box
Notification
Tab Switching
Bottom Box
Slide Box
Notification
Tab Switching
Bottom Box
Slide Box
Notification
Tab Switching
Bottom Box
Slide Box
Notification
Tab Switching
Bottom Box
Slide Box
Notification
The examples below are static frames from motion concepts designed to support interaction patterns. While not animated here, each was crafted to be part of a fluid, responsive experience—highlighting changes, reinforcing hierarchy, and delivering real-time feedback.
商业
Business
目标
Goals
用户
User
需求
Needs
Key Results & Deliverables
Cross-Cultural Alignment
Bridging Chinese and Canadian UX teams through an unified CH & EN visuals design language.
Unified Visual Ecosystem
Modular system and guidelines ensuring consistency across teams, ideas and projects.
AI Value Made Visible
Automated pipelines for mixed‑reality visual experiments and personalized assets.
Design For Emotion
Templates, Video narrative and micro‑animations that guide user attention and provide right feedback.
Key Results & Deliverables
Cross-Cultural Alignment
Bridging Chinese and Canadian UX teams through an unified CH & EN visuals design language.
Unified Visual Ecosystem
Modular system and guidelines ensuring consistency across teams, ideas and projects.
AI Value Made Visible
Automated pipelines for mixed‑reality visual experiments and personalized assets.
Design For Emotion
Templates, Video narrative and micro‑animations that guide user attention and provide right feedback.
UX Visual Design beliefs
UX Visual Design beliefs
Human-Centered Design interaction
Human-Centered Design interaction
Traditional UX
Traditional UX
Design was what you could see and click.
Design was what you could see and click.
The spotlight was on screens
pixels, layouts, and pretty interfaces.
The spotlight was on screens, pixels, layouts, and pretty interfaces.
The interface
was the user journey.
The interface was the user journey.
Tools like Figma and Webflow
were the designer’s playground.
Tools like Figma and Webflow were the designer’s playground.
Designers choreographed every click,
every scroll - full control.
Designers choreographed every click, every scroll - full control.
Great design meant polished visuals,
intuitive flows, and pattern consistency.
Great design meant polished visuals, intuitive flows, and pattern consistency.
UX After AI
UX After AI
Design is what the product does and how it thinks.
Design is what the product does and how it thinks.
The screen is just one piece
Now it's about behaviors, decisions, and outcomes.
The screen is just one piece
Now it's about behaviors, decisions, and outcomes.
Designers shape how AI understands,
responds, and supports human needs.
Designers shape how AI understands, responds, and supports human needs.
Data scientists and engineers
are design allies more than ever.
Data scientists and engineers are design allies more than ever.
Success means crafting experiences that
feel helpful, reliable, and real.
Success means crafting experiences that feel helpful, reliable, and real.
It's not just about looking good,
it’s about being right and relevant.
It's not just about looking good, it’s about being right and relevant.
Keeping things fun :)
Keeping things fun :)
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Angelucci
Design Specialist
Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
More on LinkedIn
Will do
Visual Design
&
Human-Centered
Design interaction
UX/UI Animation
&
Interactive Design
Motion Design
&
3d Visualization
Pattern Recognition
&
Visual Storytelling
Micro-Narratives
&
Symbolic Visuals
Video Editing
&
Rhythm
Scalable Assets
&
Visual Supply
Creative Direction
&
Team Leadership
Trend Fluency
&
AI-Driven Tools
Connecting brands, products & ideas
Connecting brands, products & ideas
Soon
Visual Design & Animations for Global Brands
Soon
Visual Design & Animations for Global Brands
Soon
Bridging Product and Marketing
Soon
Bridging Product and Marketing
Soon
CreativeDesign for a Wiser Synergy
Soon