Will

Knack

www.willknack.com

Client

Gershoni Creative
Gil Gershoni / Zelia Silverio

Date

March 23, 2026

VALID UNTIL

April 23, 2026

Production Proposal

Dyslexic Design Thinking Podcast: Video, Audio & Motion Graphics

01

Project Overview

This proposal covers the full post-production scope for the Dyslexic Design Thinking podcast, including video editing, audio production, and a complete motion graphics system for YouTube, podcast platforms, and social distribution. The engagement covers six (6) episodes over a six-month period, with one episode delivered per month.

Deliverables include a custom-built motion design template system (animated intro/outro, lower thirds, title cards, transitions, and branded bumpers) created in Episode 1 and applied across all subsequent episodes for visual consistency.

02

Scope of Work

Episode 1: Foundation + Full Edit

The first episode includes the creation of the entire motion graphics template system, plus the full post-production edit. This is a one-time setup investment that ensures brand consistency across the full season.

Task

Description

Est. Hours

Brand alignment & specs review

Review Dyslexic Design Thinking brand assets, color palette, typography, and existing visual language to ensure all motion work aligns with Gershoni’s creative direction.

1.5

Animated intro/outro sequence

Design and animate a custom intro and outro sequence for the show, including logo animation, soundtrack sync, and branded visual identity.

5

Motion graphics template kit

Build a reusable system of animated lower thirds, guest title cards, topic transitions, quote highlight cards, and chapter bumpers in After Effects.

7

Raw footage review

Watch and log the full raw recording (~60 to 90 minutes), noting key segments, highlights, and structural beats.

1.5

Content/structure edit

Assemble the narrative edit: cuts for pacing, segment ordering, removal of dead air and false starts, and building a compelling story arc.

4

Audio cleanup, mixing
& mastering

Noise reduction, EQ, compression, volume leveling between speakers, and final master for both video and podcast-only distribution.

1.5

Color correction

Basic color grade and consistency across all footage angles/sources.

0.5

Fine cut + multi-format export

Final polish pass and export for YouTube (16:9, 1080p), podcast audio (WAV/MP3), and any additional specs.

1.5

Revisions (1 round included)

One round of revisions based on client feedback, with changes implemented and re-exported.

1.5

Episode 1 Total

~24 hours

Episodes 2 through 6: Recurring Edit

Each subsequent episode follows the same production pipeline, using the template system built in Episode 1.
Motion graphics work per episode covers applying and customizing templates for each guest and topic.

Task

Description

Est. Hours

Raw footage review

Watch and log the full raw recording (~60 to 90 minutes), noting key segments, highlights, and structural beats.

1.5

Content/structure edit

Assemble the narrative edit: cuts for pacing, segment ordering, removal of dead air and false starts, and building a compelling story arc.

4

Audio cleanup, mixing
& mastering

Noise reduction, EQ, compression, volume leveling between speakers, and final master for both video and podcast-only distribution.

1.5

Motion graphics
(per episode)

Customize lower thirds, title cards, transitions, and quote cards for each guest. Includes any new graphic elements specific to the episode topic.

3

Color correction

Basic color grade and consistency across all footage angles/sources.

0.5

Fine cut + multi-format export

Final polish pass and export for YouTube (16:9, 1080p), podcast audio (WAV/MP3), and any additional specs.

1.5

Revisions (1 round included)

One round of revisions based on client feedback, with changes implemented and re-exported.

1.5

per EpisodeS Total (02 to 06)

~14 hours

03

Production Requirements

To ensure a smooth production workflow, the following materials and access will be needed from the Gershoni team for each episode:

Item

Details

Raw video footage

Multi-cam or single-cam files (ProRes, H.264, or equivalent), delivered via Google Drive, Dropbox, or Frame.io.

Raw audio

Separate audio tracks per speaker (WAV preferred). If recorded via Riverside, Zencastr, or similar, please provide the isolated tracks.

Brand assets

Updated logo files (SVG/AI/PNG), brand color palette, approved typefaces, and any existing motion templates or style references.

Episode brief

Guest name, title, topic summary, key timestamps or highlights to feature, and any specific visual references or requests.

Music/SFX

Licensed intro/outro music track, plus any additional music or sound effects to be used. Please confirm licensing for all audio assets.

Review & feedback

Client review turnaround of 3 to 5 business days per cut. Consolidated feedback from a single point of contact is ideal.

04

Timeline & Delivery Schedule

Each episode follows a predictable production cycle. Below is the standard turnaround per episode, assuming timely delivery of raw materials and consolidated feedback.

Phase

Duration

Notes

Asset intake & review

Day 1 to 2

Raw footage/audio received and logged.

Rough cut delivery

Day 3 to 5

First assembly with structure, pacing, and placeholder graphics.

Client review (Round 1)

Day 6 to 10

3 to 5 business days for client feedback.

Fine cut + motion graphics

Day 11 to 13

Revisions applied, final motion graphics rendered, audio mastered.

Final delivery

Day 14

All deliverables exported and uploaded.

Episode 1 will require an additional 5 to 7 business days for the motion graphics template system build, bringing the first delivery to approximately 3 weeks from asset intake.

05

Investment

All pricing is in USD. The blended hourly rate reflects the combined scope of video editing, audio post-production, and senior-level motion design.

Item

Hours

Rate

Subtotal

Episode 1 (setup + full edit)

~24 hrs

$95/hr

$2,280

Episodes 2 through 6 (5 episodes)

~65 hrs

$95/hr

$6,175

6-Episode Contract
Total (Hourly)

$8,455 USD

Flat Rate:
Episode 1

$2,400 USD

Flat Rate:
Episodes 2 to 6 (each)

$1,300 USD

Flat Rate Contract Total

$8,900 USD

Optional Add-Ons (per episode)

All pricing is in USD. The blended hourly rate reflects the combined scope of video editing, audio post-production, and senior-level motion design.

Service

Est. Hours

Subtotal

Social media clips (2 to 3 reels/shorts per episode)

~2 hrs

$200

Additional revision round

~1.5 hrs

$150

YouTube thumbnail design

~0.5 hrs

$50

Show notes + chapter markers

~0.5 hrs

$50

06

Terms & Conditions

Payment schedule: 50% deposit upon contract signing, 50% upon delivery of the final episode. Alternatively, monthly invoicing is available upon agreement.

Revision policy: One (1) round of revisions is included per episode. Additional rounds are billed at the hourly rate ($95/hr).

Turnaround: Standard delivery is 14 business days per episode from asset intake. Rush delivery (under 7 days) incurs a 25% surcharge.

Template ownership: The motion graphics template system created in Episode 1 becomes the property of Gershoni Creative upon full payment of the contract.

Cancellation: Either party may cancel with 14 days written notice. Work completed up to the cancellation date will be invoiced at the hourly rate.

Usage rights: All final deliverables are licensed for unlimited use across Dyslexic Design Thinking’s owned channels (YouTube, podcast platforms, social media, website).

WiLL KNACK CREATIVE

Senior Motion & Visual Designer

will@willknack.com

www.willknack.com