2023 motion collection: projects developed for multiple purposes, ranging from micro-interactions to highly complex narratives. This highlights the ability to handle diverse challenges and target a wide range of user & audiences needs.

2023 motion collection:
Projects developed for multiple purposes, ranging from micro-interactions to highly complex narratives. This highlights the ability to handle diverse challenges and target a wide range of user & audiences needs.

2023 motion collection: projects developed for multiple purposes, ranging from micro-interactions to highly complex narratives. This highlights the ability to handle diverse challenges and target a wide range of user & audiences needs.

Finding-the-goal process

How using UX concepts for discovering brands & user needs

User

Teams

User

Teams

Audience

Branding

Audience

Branding

Needs

Defining Pain Points

Research

Scenario & Data Analysis

Data

Problem

Data

Problem

Benchmarks

Resources

Benchmarks

Resources

Problem definition

Identifying, analyse & inquiry real needs

Problem definition

Identifying, analyse & inquiry real needs

Context

Is it a real problem?

Is it a real problem?

Root issues

What is causing it?

What is causing it?

Confidence

What data do we have?

What data do we have?

Assumptions

What do we assume?

What do we assume?

Ideate & Test

How to solve it?

How to solve it?

Customer-centric: Success depend on customer success.

Crafting experiences that feel helpful, reliable and real.

Discover where you are and fill the connection gap.

It's not just about looking good, it’s about being right and relevant.

Continuous learning and solutions testing to solve specific problems.

Ability to build long term results by building trust and a solid relationship.

Inspire dedication and reliability.

Success is doing what you said you would do.

Finding-the-goal process

How using UX concepts for discovering brands & user needs

User

Teams

Audience

Branding

Needs

Defining Pain Points

Research

Scenario & Data Analysis

Data

Problem

Benchmarks

Resources

Problem definition

Identifying, analyse & inquiry real needs

Context

Is it a real problem?

Root issues

What is causing it?

Confidence

What data do we have?

Assumptions

What do we assume?

Ideate & Test

How to solve it?

Customer-centric: Success depend on customer success.

Crafting experiences that feel helpful, reliable and real.

Discover where you are and fill the connection gap.

It's not just about looking good, it’s about being right and relevant.

Continuous learning and solutions testing to solve specific problems.

Ability to build long term results by building trust and a solid relationship.

Inspire dedication and reliability.

Success is doing what you said you would do.

Simplifying technical concepts

Designing for emotion by creating patterns that connect data to human feelings.

Visual Design

Visual Design

AIUX Products

AIUX Products

Research

Research

Problem

UX teams (China and Canada) at one Chinese Big Tech company (NDA-protected) lack of a consistent English visual design. Researchers, designers, and developers faced difficulties during fast-paced usability testing and prototyping of AI-powered cloud solutions due to this inconsistency.

Results

Bridged UX teams in China and Canada by establishing a unified CH & EN visual design language, implemented through a modular visual system and guidelines to ensure consistency across teams, ideas, AI and global projects.

Visual Design

Visual Design

AIUX Products

AIUX Products

Research

Research

Visual Design

Visual Design

Product Design

Product Design

Marketing

Marketing

Problem

Design teams at Pipefy and Proto struggled to scale marketing visual assets and explain products effectively to multilingual target audiences. Complex digital experiences feel fragmented, obscure, or intimidating, which can lead to a lack of user understanding of products and their adoption.

Results

Streamlined multilingual marketing asset production with consistent cross-market branding, allowing abstract concepts to become clear, reliable visual language and UI that boosted audience comprehension.

Visual Design

Visual Design

Product Design

Product Design

Marketing

Marketing

Visual Design

Visual Design

Product Design

Product Design

Branding

Branding

Problem

Wise Up, MeuSucesso.com, and Power House (brands under Wiser Educação) had strong individual personalities but lacked a unified strategy to express their parent company's vision of disruptive empowerment through education and entrepreneurship.

Results

Created a flexible design communication allowing each brand to express disruptive empowerment in its unique voice. This strengthened Wiser’s unified message while preserving their individual identities.

Visual Design

Visual Design

Product Design

Product Design

Branding

Branding

Shaping behaviors, decisions & outcomes

Seamless experience: from micro-interactions to high complex narratives

Video Editing

Expert and intuitive design to streamline complex video editing. By clarifying complex workflows, it empower narrative and boost a seamless storytelling.

Scalable Products

Scalable products maintain clarity and understanding through growth. This avoids complexity, ensuring widespread adoption at any scale & language.

Ideas and Smiles

Strategic concept execution in marketing and product design, generating fresh ideas and cultivating genuine user smiles.

AIUX

AIUX

AIUX

  • AI EMPOWERED

  • DATA

  • USER

  • PRODUCT

  • SCOPE

  • FLOW

  • AUDIENCE

  • DEVELOPMENT

  • AI EMPOWERED

  • DATA

  • USER

  • PRODUCT

  • SCOPE

  • FLOW

  • AUDIENCE

  • DEVELOPMENT

  • AI EMPOWERED

  • DATA

  • USER

  • PRODUCT

  • SCOPE

  • FLOW

  • AUDIENCE

  • DEVELOPMENT

Research, development & data visualization empowered by AI.
Research, development & data visualization empowered by AI.

Connecting data and narratives that craft emotionally resonant stories for target audiences.

Connecting data and narratives that craft emotionally resonant stories for target audiences.

Understanding Pain Points

AI analyzes data and research, presenting human-understandable insights to generate solutions.

Experienced User Journey

AI transforms user behavior into compelling stories, decoding intent for stakeholder and audience resonance.

Design for Emotion

Fragmented digital experiences become emotionally resonant, boosting understanding and adoption.

Rather than following a fixed process, AI value comes through a high exploration data process, multi-skilled tools, iteration brainstorming, generative agents & cultural adaptability.

Design by for Humans

As a

Developer

Manager

Director

Developer

I want

(

)

so that

(

)

Design by for Humans

As a

Developer

Manager

Director

Developer

I want

(

)

so that

(

)

Design by for Humans

As a

Developer

Manager

Director

Developer

I want

(

)

so that

(

)

Bridging the gap between UX goals and stakeholder buy-in

Bridging the gap between
UX goals and stakeholder buy-in

Connecting data and narratives that craft emotionally resonant stories for target audiences.

Connecting data and narratives that craft emotionally resonant stories for target audiences.