AI-Driven
Design System
Product Development
UX/UI Animation
Motion Design
Visual Storytelling
Design for Trust:
A Cross‑Border Visual Language
Blending identity, storytelling, and innovation in a multicultural cloud environment.
Challenges
A complex Chinese design ecosystem with tight compliance boundaries.
Can’t mention the name of the company publicly.
Internal tools & Chinese targeted audience research.
Lack of a cohesive design language leading to misalignment and communication gaps.
Research, Design and Prototyping presentations were visually inconsistent and emotionally disconnected.
Key Solutions
Developed an English visual design system, blending Chinese brand standards & concepts for the UX Canada team.
Designing for Emotion by creating digital templates and patterns that connect data to human feelings.
Utilized AI technologies to conduct in-depth research on UX interactions, analyze data visualization techniques, optimize design workflows, and develop animated visual narratives.
This entire project is under a NDA and could not be shared entirely. Elements showcased bellow were recreated from sketch and not represent any brand or related project.
A global cloud services provider needed a better way to connect its Canada-based UX team with international stakeholders. Presentations, prototypes, and UI felt fragmented—making communication harder and the value of new AI features less clear. Through human-centered visuals and emotion-driven design, visual design can turn complex ideas into something people actually understand and act on.
Can a better design help teams to communicate and move forward together?
UX Design Team
Design System
Product Development
Visual Design
Human-Centered Design interaction
Designing for Emotion by creating digital templates and patterns that connect data to human feelings.
Positive experience at the right time
Functionality, Reliability & Usability first
Trust, productivity & seamless experience
UX Design Team
Design System
Product Development
Shaping Stories
& AI as a Storyteller
Extended design capabilities and accelerate content development
AI played a supporting role across the creative pipeline by generating scripts, visual prompts, character development, and image references that shaped both storytelling and stakeholders buy-in. From prototyping multilingual animations to developing emotionally aware micro-interactions, the tools helped to merge user data inputs to a scalable production flow.
Rather than following a fixed process, AI value comes through a high exploration data process, multi-skilled tools, iteration brainstorming, generative agents & cultural adaptability.
Experience mixed realities
Transform
Reference Video
animation as a base
for a shapeless water drop floating in a clean background
Blender
After Effects
Runway
16:9
Relevant sources automation
Helping viewers to understand ideas
Helping PMs to identify AI value
Motion Design
Visual Design
UX
Micro-Animations
Storytelling
Product Development
Micro-animations to high complex narratives
Bridging the gap between UX goals and stakeholder buy-in
Shaping behaviors, decisions & outcomes
设置每种风格的氛围和时间
Set the mood and timing of each style
通知
Inform
通知用户变更
Inform users of changes
引导注意
Guide Attention
视觉层次转换
Visual hierarchy transitions
提供反馈
Provide Feedback
反应行动
Reactive actions
商业
Business
目标
Goals
用户
User
需求
Needs
Feedback, guidance & user experience
Key Results & Deliverables
中文
EN
Bilingual & Human-centric
Bridging Chinese and Canadian UX teams through an unified CH & EN visuals design language.
AI‑Powered Workspace
Automated pipelines for mixed‑reality visual experiments and personalized assets.
Emotional‑First UX
Templates, Video narrative and micro‑animations that guide user attention and provide right feedback.
Design to be Scalable
Modular system and guidelines ensuring consistency across teams, ideas and projects.
UX Visual Design beliefs
Human-Centered Design interaction
Traditional UX
Design was what you could see and click.
The spotlight was on screens
pixels, layouts, and pretty interfaces.
The interface
was the user journey.
Tools like Figma and Webflow
were the designer’s playground.
Designers choreographed every click,
every scroll - full control.
Great design meant polished visuals,
intuitive flows, and pattern consistency.
UX After AI
Design is what the product does and how it thinks.
The screen is just one piece
Now it's about behaviors, decisions, and outcomes.
Designers shape how AI understands,
responds, and supports human needs.
Data scientists and engineers
are design allies more than ever.
Success means crafting experiences that
feel helpful, reliable, and real.
It's not just about looking good,
it’s about being right and relevant.
Keeping this thing fun :)
Songyan (James) Hou 侯松岩
Lead UX Designer
I would definitely recommend Will for the amazing creative design he can achieve and dynamics for a team! The creativity he brought by re-orchestrating a story for the project, in the pixels of UI, in the key frames of animation, in the micro emotion of AI generated illustrations, all come together to impress our stakeholders when pitching.
Kay Kim
UX Design Director
Will is an exceptional visual and motion designer who continuously pushes he boundaries of his craft. He actively explores and integrates emerging tools, especially AI tools these days, into his daily workflow, consistently elevating the quality and impact of his work through experimentation and visible results.
Shareen Mahmud
Lead Product Designer
Will is a respectful, supportive colleague who’s always willing to share his knowledge and help others grow. His expertise in visual and motion design consistently goes beyond core tasks. He always makes sure to create multiple options and document their meanings in a thoughtful and methodical way.
Anqi Wang
Lead UX Researcher
Will is one of the most talented, self-driven, and kind-hearted visual designers I’ve collaborated with. His creative, cohesive design brought clarity and consistency to our deliverables, while amplifying all the key highlights and values. He makes everything simple and easy to tackle.
Mérie Oliveira
Marketing Copywriter
Will is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks, and this helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does.
Rochelle Clark
Marketing Director
Will helped to navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to the design and development of various assets such as case studies, ads, social creative, content and more.
Maurivan
Design Director
Will has a sharp eye for detail, he is a fast worker making efficiency a priority, and quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates.
William Lopes
Lead Product Designer
Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions, and I hope to be able to work with him again.
Guilherme Chee
UX Designer
Will is leaded by his curiosity, determination and passion to become a better and better designer. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer.
More on LinkedIn
Will do muuuuuuch more
I’m In!
Design System & Product Development
UX/UI Animation & Interactive Design
Visual Storytelling & Art Direction
Motion Design & 3D visualization
Branding & Visual Identity Development
Events & conferences communication
Creative Direction & Team Leadership
Game promo & template supply
Scalable & AI-Driven Tools
Connecting brands, products & ideas