Will is a Multidisciplinary Visual & Motion Designer with 20+ years of experience by blending tech & user needs.
Visual & Motion Design
Goal oriented animations collection
Visual Design
Motion Design
Research
Digital Products
Social & Brand Awareness
Templates
Digital Products
2003-2025: The projects below highlight 20 years of experience in visual communication and detail-driven animations around the world.
AI empowered Vision Videos
More than drawing a Design System, motion design were crutial to explain collected data, prototypes and stabilish an emotional connection to stakeholders about AI Cloud interactions.
Visual Design
Motion Design
Motion design helps build clear interaction patterns by reinforcing feedback, guiding attention, and informing users of changes. Micro animations like slide boxes, notifications, or reactive transitions establish visual consistency across the product, making the experience feel more intuitive, responsive, and trustworthy.
Visual Design
Motion Design
Motion as a Service
For two SaaS companies, Pipefy and Proto, I unified their Product and Marketing teams by creating a shared visual language and scalable motion design system that translated complex concepts like "process orchestration" into the simple benefit of "saving clients time." This enabled the launch of over 50 consistent campaigns per year across diverse industries and in multiple languages, covering the entire customer journey from awareness to retention.
Made to Scale
As Creative Director for Pipefy, I developed a systematic design approach to serve both marketing and product needs. This involved creating a flexible system of templates and strategies for various industry verticals. The goal was to empower teams to reach multiple audiences with targeted visuals while maintaining a single, unified brand identity.
Creative Direction
Motion Design
Visual Narratives
This project for meuSucesso.com involved creating a cinematic opening for a case study about a renowned Brazilian entrepreneur. Using compelling animation and storytelling, the sequence introduces the founder of one of Brazil's most popular eyewear brands, setting the stage for his powerful narrative.
Visual Design
Motion Design
Power House
During my time at Wiser, I developed the high-energy visual identity for Power House, a major Latin American entrepreneurship event featuring talks from Brazil's biggest entrepreneurs and most renowned speakers. For four consecutive years, my work captured the energy of personal and professional growth for over 4,000 attendees in São Paulo.
Visual Design
Motion Design
Visual Design
Motion Design
3D Animation
Unlimited Words
Vsual concept and motion templates for "Unlimited Words," a VR interface for navigating interactive, micro-video narratives. This project explores how 3D renders, AI, and motion design can be merged to create prototype product simulation.
Visual Design
Motion Design
3D Animation
Unlimited Assets
Visual concepts, 3D models, and templates for game asset interaction. This merges concepts from visual design, prompt engineering, generative art management, and motion design.
Animation
3D animation
3D Micro-animation collect
Concept & template of 3D assets interaction, this merging 3D Tools (Blender, C4D, Spline & Unreal Engine) witth user interaction.
Abril S/A
Research and development of digital media for Latin America's largest publishing and printing company.
Since 2009 working directly with UX, technology development and UX research through multiple screen, audiences and niche needs.
Visual Design
Motion Design
Animation
Brand Reel
Gershoni Reel
In collaboration with the creative team at design studio Gershoni, I animated a series of modular screens for their official brand reel and website. For my portfolio, I've compiled these animations into this dynamic mosaic to display the full collection of work.
Video Editing
Social
Animation
Spotify Partnership
In today's media landscape, the most relevant brands like Spotify, Netflix, and Disney thrive by creating shared cultural moments through strategic partnerships. This project is a prime example of that playbook in action. I was responsible for the video editing and animation for a collection of social videos for the Spotify and Gershoni partnership, translating their high-level strategy into engaging content for a wide social media audience.
Animation
Hard Rock Digital
Animated concept for social media.
Animation
Spotify OOH
Animation for partnership strategies w/ Gershoni & Spotify
Spotify + LOL
I developed multi-language templates and animations for a partnership between Spotify and League of Legends. The work supported a series of global events which were managed by the creative agency Gershoni.
Animation
Template
Jumbo promo
For this promotional video for the Jumbo mobile app, I was responsible for the entire visual production pipeline. Working from the client's script, I developed the visual concept, created the storyboards, designed all the illustrations, and produced the final animations.
Visual Design
Motion Design
Directive + Redis
Visual Design
Motion Design
Product Visualization
Visual & 3D animation for a premium ortodontical product visualization
Visual Design
Motion Design
Language power
Visual & animation for the english school Wise Up.This project reinforced the concept of how important it is to learn English to access more relevant content for personal and professional development by not getting lost in subtitles and translations.
Visual Design
Motion Design
8 Pool game promo
Shot of animation developed for the mobile game called 8 Pool.
Visual Design
Motion Design
Topshot Promo
Mozaic featuring animation shots made for social activation
Animation
Video editing
Aerospace Highlight
3D video animation & rendering for a drone delivery company shipping containers.
Visual Design
Motion Design
3D + AI
Lastest concept developed to speedup 3D rendering by using AI tools
Visual Design
3D
AI
Mastercard Templates
Animation template developed for a special edition product
Animation
Template
Unreal Engine
In-Game experimental concept
Motion Design
Template
Grid Template
Developing of personalized and goal oriented template into After Effects.
Motion Design
Template
Motion Design
Template
Time machine
Developing of personalized and goal oriented templates into Figma, After Effects, Jitter & Cavalry.
